Anheuser-Busch has sponsored the CART championship. 8 Budweiser-sponsored car in 2007.īudweiser also advertises in motorsports, from Bernie Little's Miss Budweiser hydroplane boat to sponsorship of the Budweiser King Top Fuel Dragster driven by Brandon Bernstein.
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īudweiser has produced a number of TV advertisements, such as the Budweiser Frogs, lizards impersonating the Budweiser frogs, a campaign built around the phrase " Whassup?", and a team of Clydesdale horses commonly known as the Budweiser Clydesdales. Budweiser pays $20 million annually for MLB licensing rights. In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL. įrom 1987 to 1989, Bud Light ran an advertising campaign centered around a canine mascot, Spuds MacKenzie. Adolphus Busch adapted this slogan to "The King of Beers." This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States. The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. This made it the most advertised drink brand in America, and accounted for a third of the company's US marketing budget.
( February 2016) ( Learn how and when to remove this template message)Īnheuser-Busch advertises the Budweiser brand heavily, expending $449 million in 2012 in the United States. Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification. In some countries, such as the United Kingdom, both the Budvar and Anheuser–Busch lagers are available under the Budweiser name, though their logos differ. In the European Union, except Ireland, Sweden, Finland and Spain, the American beer may only be marketed as Bud, as the Budweiser trademark name is owned solely by the Czech beer maker, Budweiser Budvar. Louis, Missouri.Īnheuser–Busch has been involved in a trademark dispute with the Budweiser Budvar Brewery of České Budějovice over the trademark rights to the name "Budweiser". In 1876, German-born Adolphus Busch and his friend Carl Conrad developed a " Bohemian-style" lager in the United States, inspired after a trip to Bohemia and produced it in their brewery in St. The name Budweiser is a German derivative adjective, meaning "of Budweis".īeer has been brewed in Budweis (now České Budějovice, Czech Republic) since it was founded in 1265. Īmerican Budweiser is sold in most of the European Union as "Bud" (left). AB Budweiser is a filtered beer, available on draft and in bottles and cans, made (unlike the Czech lager) with up to 30% rice in addition to the hops and barley malt common to lagers. The AB lager is available in over 80 countries, though not under the Budweiser name where Anheuser-Busch does not own the trademark.
Anheuser-Busch commonly uses the Bud brand for its beer when Budweiser is not available. Usually, either Anheuser-Busch or Budějovický Budvar are granted the exclusive use of the Budweiser name in a given market.
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The parallel existence of two separate brands with the same name has given rise to a series of trademark disputes between them. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States.īudweiser may also refer to an unrelated pale lager beer, originating in České Budějovice, Czech Republic (in German, Budweis) produced by the Budějovický Budvar brewery. Louis, Missouri, United States)ĥ%, USA, Netherlands, Thailand, India, Canadaīudweiser ( / ˈ b ʌ d w aɪ z ər/) is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. ( June 2022) ( Learn how and when to remove this template message)ġ876 146 years ago ( 1876) (in St. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This article contains content that is written like an advertisement.
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